According to TED.com : “Designer Ross Lovegrove expounds his philosophy of “fat-free” design and offers insight into several of his extraordinary products, including the Ty Nant water bottle and the Go chair.”
“Ross Lovegrove is truly a pioneer of industrial design. As founder of Studio X in the Notting Hill area of London, the Welsh-born designer has exuberantly embraced the potential offered by digital technologies. However, he blends his love of high tech with a belief that the natural world had the right idea all along: Many of his pieces are inspired by principles of evolution and microbiology. ”
“Delightedly crossing categories, Lovegrove has worked for clients as varied as Apple, Issey Miyake, Herman Miller and Airbus, and in 2005 he was awarded the World Technology Award for design. His personal artwork has been exhibited at MoMA in New York, the Pompidou Centre in Paris and the Design Museum in London. Lovegrove’s astonishing objects are the result of an ongoing quest to create forms that, as he puts it, touch people’s soul.”
Enjoy this creative talk.
Ross Lovegrove – Organic design, inspired by nature
For those of you not familiar with TED Talks here is a brief summery from www.ted.com: “TED is a small nonprofit devoted to Ideas Worth Spreading. It started out (in 1984) as a conference bringing together people from three worlds: Technology, Entertainment, Design. Since then its scope has become ever broader. Along with two annual conferences — the TED Conference in Long Beach and Palm Springs each spring, and the TEDGlobal conference in Oxford UK each summer — TED includes the award-winning TEDTalks video site, the Open Translation Project and Open TV Project, the inspiring TED Fellows and TEDx programs, and the annual TED Prize”